Deckers Outdoor Corp (DECK) Sees Positive Growth and Upgraded Stock Grade

Font: Financial Modeling Prep  • Jan 30, 2026

• Revenue Increase: Deckers reported a 7% increase in revenue, reaching $1.96 billion, driven by its HOKA and UGG brands.
• Gross Margin Improvement: Achieved a gross margin of 59.8%, surpassing expectations due to high levels of full-price selling.
• Full-Year Revenue Expectations Raised: Deckers raised its full-year revenue expectations to a range of $5.4 billion to $5.425 billion.

Deckers Outdoor Corp, listed on the NYSE:DECK, is a prominent player in the footwear and apparel industry. Known for its popular brands like HOKA and UGG, the company has carved a niche in the market with its innovative designs and strong brand presence. On January 30, 2026, KGI Securities upgraded DECK's stock grade to "Outperform," with the stock priced at $99.90 at the time, as highlighted by TheFly.

In its recent third-quarter earnings call, Deckers reported a 7% increase in revenue, reaching $1.96 billion. This growth was largely driven by the HOKA and UGG brands. HOKA's revenue surged by 18% year-over-year, benefiting from balanced growth across direct-to-consumer and wholesale channels. Meanwhile, UGG achieved a record $1.3 billion in revenue, marking a 5% increase from the previous year.

Deckers' strong brand performance contributed to a gross margin of 59.8%, surpassing expectations. The company maintained high levels of full-price selling, which played a significant role in achieving this margin. Reflecting confidence in its brand momentum and market share gains, Deckers raised its full-year revenue expectations to a range of $5.4 billion to $5.425 billion.

Currently, DECK's stock is priced at $99.90, experiencing a 2.34% increase with a change of $2.28. The stock has fluctuated between a low of $97 and a high of $100.26 today. Over the past year, DECK has seen a high of $198.65 and a low of $78.91. The company's market capitalization is approximately $14.82 billion, with a trading volume of 5.75 million shares.