Roku, Inc. (NASDAQ: ROKU) Maintains Strong Position in Streaming Industry

Font: Financial Modeling Prep  • Mar 02, 2026

• Citigroup reiterates its "Market Outperform" rating with a stock price of $98.41.
• Roku receives a "Moderate Buy" recommendation from twenty-eight analysts, with an average 12-month target price of $124.
• The stock has shown a 5.29% increase, trading at $98.41, with a market capitalization of approximately $14.51 billion.

Roku, Inc. (NASDAQ: ROKU) is a prominent player in the streaming industry, providing a platform that connects users to a wide array of streaming content. The company competes with other streaming giants like Amazon Fire TV and Apple TV. On March 2, 2026, Citigroup reiterated its "Market Outperform" rating for Roku, with the stock priced at $98.41.

Roku has received a "Moderate Buy" recommendation from twenty-eight analysts, as highlighted by MarketBeat. This includes twenty-three buy recommendations, four hold recommendations, and one strong buy recommendation. The average 12-month target price for Roku is approximately $124, indicating potential growth from its current price.

Arete Research has set a target price of $132, maintaining a "buy" rating since January 5th. Guggenheim also supports Roku's potential, increasing their price target from $110 to $115 with a "buy" rating. Meanwhile, Raymond James Financial has maintained a "market perform" rating for the stock.

Roku's stock has shown a 5.29% increase, with a price change of $4.94, currently trading at $98.41. The stock's daily range has been between $92.52 and $98.46. Over the past year, Roku's stock has fluctuated between a high of $116.66 and a low of $52.43.

Roku's market capitalization is approximately $14.51 billion, with a trading volume of 4,778,495 shares. This reflects the company's significant presence in the market and investor interest. The stock's performance and analyst ratings suggest a positive outlook for Roku in the streaming industry.