Planet Fitness, Inc. (NYSE:PLNT) Financial Efficiency Analysis

Font: Financial Modeling Prep  • Feb 24, 2026

• Planet Fitness's ROIC to WACC ratio of 1.12 indicates it is generating returns above its cost of capital.
• Wingstop Inc. (WING) and Match Group, Inc. (MTCH) show higher efficiency in capital utilization compared to Planet Fitness.
• Among its peers, Planet Fitness ranks moderately, with Dave & Buster's Entertainment, Inc. (PLAY) showing inefficiency in generating returns over its cost of capital.

Planet Fitness, Inc. (NYSE:PLNT) is a well-known fitness center operator in the United States, offering affordable gym memberships. The company is recognized for its "Judgement Free Zone" philosophy, which aims to create a welcoming environment for all fitness levels. In the competitive fitness industry, Planet Fitness competes with other gym chains and fitness service providers.

In evaluating Planet Fitness's financial efficiency, the Return on Invested Capital (ROIC) is 10.12%, while the Weighted Average Cost of Capital (WACC) is 9.02%. This results in a ROIC to WACC ratio of 1.12, indicating that the company is generating returns above its cost of capital. This is a positive sign, as it suggests that the company is using its capital effectively.

When compared to its peers, Planet Fitness's efficiency in capital utilization is moderate. Wingstop Inc. (WING) has a ROIC of 21.54% and a WACC of 10.60%, resulting in a ROIC to WACC ratio of 2.03. This indicates that Wingstop is more efficient in generating returns over its cost of capital compared to Planet Fitness.

Match Group, Inc. (MTCH) stands out with the highest ROIC to WACC ratio of 2.42, with a ROIC of 18.50% and a WACC of 7.66%. This suggests that Match Group is the most efficient among the peers in generating returns relative to its cost of capital. Planet Fitness, while positive, lags behind Match Group and Wingstop in this aspect.

Other peers like Five Below, Inc. (FIVE) and Live Nation Entertainment, Inc. (LYV) have ROIC to WACC ratios of 0.90 and 0.99, respectively, indicating they are less efficient than Planet Fitness. Dave & Buster's Entertainment, Inc. (PLAY) has a negative ROIC to WACC ratio of -0.04, showing inefficiency in generating returns over its cost of capital.