Ibotta, Inc. (IBTA) vs. Red Violet, Inc. (RDVT): A Comparative Analysis

Font: Financial Modeling Prep  • Feb 27, 2026

• Ibotta, Inc. (IBTA) shows a positive growth potential of 14.77%, indicating a bullish outlook for investors interested in the consumer technology sector.
• Red Violet, Inc. (RDVT) is trading slightly above its intrinsic value with a negative price difference of -1.16%, suggesting it might be overvalued.
• The analysis suggests that IBTA could be a more appealing investment option compared to RDVT for those looking to invest in the consumer technology and digital coupon space.

Ibotta, Inc. (IBTA) operates in the consumer technology sector, offering a mobile app that provides cash back on purchases. It competes with companies like Red Violet, Inc. (RDVT), which focuses on data analytics and identity verification solutions.

Currently, Ibotta is trading at $26.35, with a target price of $30.24. This target price suggests a growth potential of 14.77%, indicating a positive outlook for the stock. Analysts expect the stock to appreciate in value, which could be attractive to investors looking for growth opportunities in the consumer technology sector.

In contrast, Red Violet, Inc. is trading at $43.45, with a discounted cash flow (DCF) valuation of $42.95. This results in a slight negative price difference of -1.16%, suggesting that RDVT is trading slightly above its intrinsic value. The DCF valuation is a method used to estimate the value of an investment based on its expected future cash flows.

Among its peers, Red Violet shows the highest target price change, although it is a negative change. This suggests that RDVT might be slightly overvalued at the moment. Investors may need to consider this when evaluating potential investments in the data analytics sector.

Overall, Ibotta appears to have a more favorable growth potential compared to Red Violet, based on the current target price analysis. This could make Ibotta a more appealing option for investors seeking growth in the consumer technology market.