Jefferies Cuts Kohl’s Price Target to $15, Maintains Hold Rating

Font: Financial Modeling Prep  • Mar 11, 2026

Kohl’s (NYSE: KSS) had its price target lowered by Jefferies to $15 from $22, while the firm maintained a Hold rating.

The analyst said the firm was encouraged by EBIT growth in the fourth quarter despite weak comparable sales and highlighted the company’s ability to mitigate tariff impacts.

Jefferies said Kohl’s comparable sales guidance for the fiscal year suggests the potential for an improvement in the fourth quarter, and the earnings outlook appears achievable.

However, the firm expects investors to remain cautious until the retailer demonstrates stronger execution, particularly given its exposure to value-oriented consumers.

With average basket sizes remaining flat, Kohl’s has been focusing on increasing store traffic through improvements in product assortment and in-store experience.

Jefferies added that continued promotional activity and investments could limit upside for the shares.