Southern Company (NYSE: SO) Investment Insights

Font: Financial Modeling Prep  • Mar 06, 2026

• Analyst Shelby Tucker from Cowen & Co. set a price target of $112 for Southern Co. (NYSE: SO), indicating a potential increase of 15.33%.
• 111 Capital's investment in Southern Company, acquiring 36,169 shares valued at approximately $3.4 million, reflects positive market sentiment.
• Several investment firms, including Cloud Capital Management LLC and Chilton Capital Management LLC, have recently increased their stakes in Southern Company, showcasing its attractiveness to investors.

Southern Company (NYSE: SO) is a prominent energy provider in the United States, primarily engaged in the generation, transmission, and distribution of electricity. It operates through various subsidiaries and serves millions of customers across the southeastern U.S. The company competes with other major utilities like Duke Energy and NextEra Energy.

On March 6, 2026, analyst Shelby Tucker from Cowen & Co. set a price target of $112 for Southern Co. At that time, the stock was priced at $97.11, suggesting a potential increase of 15.33% to reach the target. This optimistic outlook reflects confidence in Southern Co.'s future performance and growth prospects.

111 Capital recently invested in Southern Company, acquiring 36,169 shares valued at approximately $3.4 million. This investment accounts for about 0.6% of 111 Capital's portfolio, making it their 25th largest holding. This move indicates a positive sentiment towards Southern Co.'s potential for growth and stability.

Other investment firms have also shown interest in Southern Company. Cloud Capital Management LLC, Grey Fox Wealth Advisors LLC, and Steigerwald Gordon and Koch Inc. have all acquired new positions, with investments valued at $25,000, $29,000, and $34,000, respectively. Chilton Capital Management LLC notably increased its stake by 120.1% during the third quarter.

Currently, Southern Company's stock is priced at $96.41, experiencing a slight decrease of 0.79, or -0.81%. The stock's price today has ranged from $96.16 to $97.35. Over the past year, it has seen a high of $100.84 and a low of $83.09. With a market capitalization of approximately $107.92 billion, Southern Co. remains a significant player in the energy sector.