Williams-Sonoma Upgraded to Buy by Goldman Sachs on Attractive Valuation

Font: Financial Modeling Prep  • Apr 13, 2026

Goldman Sachs upgraded Williams-Sonoma (NYSE: WSM) to Buy from Neutral, assigning a $218.00 price target, with shares rising more than 1% intraday Monday.

The firm indicated it had been waiting for a more attractive entry point and believes current levels—approximately 14% below recent highs reached in February—present a favorable opportunity.

Goldman highlighted the company’s strong portfolio of retail brands and the potential for sales growth acceleration driven by both unit expansion and comparable sales improvements.

While acknowledging that a still-muted housing environment could limit near-term revenue growth and that delayed tariff impacts may pressure margins in the short term, the firm characterized these factors as temporary headwinds.

Overall, Goldman sees approximately 14% upside from current levels, supported by the company’s long-term growth potential.