HubSpot (NYSE:HUBS) Faces Downgrades Amidst Earnings Concerns and AI Impact

Font: Financial Modeling Prep  • May 10, 2026

• HubSpot (NYSE:HUBS) has received multiple analyst downgrades, including from Macquarie and BofA Securities, signaling a cautious outlook for the software stock.
• Despite a 23.4% increase in first-quarter revenue to $881 million, the company's second-quarter forward guidance of $897 million to $898 million fell short of analyst expectations.
• Concerns over the impact of AI on software and "near-term execution risks" from a new AI agent-focused sales strategy are contributing to negative market sentiment and a significant stock price decline.

HubSpot (NYSE:HUBS) is a leading software company that provides a comprehensive platform for marketing, sales, and customer service. It helps businesses attract visitors and convert them into customers. Recently, the company's stock performance and future outlook are facing increased scrutiny from market analysts, leading to changes in its investment ratings.

On May 10, 2026, the grading company Macquarie issued a stock downgrade for HubSpot, changing its analyst rating to Neutral. This change occurred when the stock's price was $197.34. Such downgrades often signal that an analyst believes the software stock will perform in line with the market, not better than it.

This cautious stance follows a "less-than-perfect earnings report," as highlighted by The Motley Fool. While first-quarter revenue shows a 23.4% increase to $881 million, the company's forward guidance is a concern. Forward guidance is a company's projection of its future earnings, which investors watch closely.

Management's forecast for second-quarter revenue is between $897 million and $898 million. This falls short of the $902 million analysts expected. This weaker outlook, combined with fears about AI's impact on software, contributes to the negative investor sentiment. The stock plunged 20.1% and hit a 52-week low.

Other analysts share this concern. BofA Securities downgraded HubSpot from Buy to Underperform, cutting its price forecast from $300.00 to $180.00. As highlighted by Benzinga, this is due to "near-term execution risks" from a major shift to an AI agent-focused sales strategy, creating operational uncertainty.