Analyst Raises Price Target for Roku Inc. (NASDAQ: ROKU) on Strong Growth and Content Strategy

Font: Financial Modeling Prep  • Jun 04, 2026

• Morgan Stanley analyst Sean Diffley has increased the price target for Roku to $170.00, indicating a potential upside of 39.12% from its previous trading price.
• Roku's global presence has expanded to 100 million households, with strategic content enhancements including a focus on live sports and the addition of FOX One.
• The company holds a favorable average brokerage recommendation (ABR) of 1.45 from 30 brokerage firms, with 22 rating it a Strong Buy.

Roku Inc. (NASDAQ: ROKU) operates a popular television streaming platform. The company provides access to streaming services through its own hardware and software licensed to TV manufacturers. It competes with other streaming platforms like Amazon Fire TV and Apple TV. Analyst Sean Diffley from Morgan Stanley has increased the price target for Roku.

As highlighted by StreetInsider, the new price target is set at $170.00. This is an increase from the previous target. At the time of the announcement on June 4, 2026, the stock's price was $122.20. This new target suggests a potential increase of about 39.12% from that price.

This positive outlook aligns with recent company achievements. Roku now has a presence in 100 million households globally. The company is also enhancing its content by focusing on live sports. It has added FOX One to its premium subscriptions, which is significant ahead of major World Cup coverage.

Wall Street analysts share this favorable view, according to Zacks Investment Research. Roku has an average brokerage recommendation (ABR) of 1.45 on a scale where 1 is a Strong Buy. This rating is based on the opinions of 30 brokerage firms, with 22 giving it a Strong Buy.

Currently, Roku trades at $122.20, with a market capitalization of approximately $18.05 billion. The stock's 52-week range is between $73.65 and $133.46. On the day of the analyst update, the stock saw a trading volume of around 2.33 million shares.