Analyst Sets New Price Target for Nike (NYSE: NKE) Amid Turnaround Challenges

Font: Financial Modeling Prep  • Jun 24, 2026

• Industrial Alliance Securities has set a new price target of $55.00 for Nike (NYSE: NKE), indicating a potential 29.78% upside.
• Despite this, other analysts, including UBS's Jay Sole, maintain a Neutral rating, citing ongoing challenges in Nike's business turnaround.
• Nike is projected to report a decline in fourth-quarter earnings and revenue, with its stock having been on a five-year downward trajectory.

An analyst from Industrial Alliance Securities has set a new price target for Nike (NYSE: NKE). Nike is a global company that designs, develops, and sells athletic footwear, apparel, and equipment. It faces intense competition from other sportswear brands and is currently working through a business turnaround plan.

On June 24, 2026, the analyst set a price target of $55.00 for Nike. A price target is an analyst's projection of a stock's future price. At the time, the stock was trading at $42.38 per share. This new target suggests a potential upside of approximately 29.78% from that price.

However, other analysts show less optimism. UBS analyst Jay Sole maintains a Neutral rating on Nike and cut his price target to $50.00 from $54.00. This comes as the company’s CEO states its turnaround is taking longer than hoped due to the scale of its issues, as highlighted by Benzinga.

Nike is scheduled to release its fourth-quarter earnings on June 30. Analysts forecast quarterly earnings of $0.12 per share, a drop from $0.14 last year. The consensus estimate for revenue is $10.85 billion, which is also down from $11.10 billion in the same period a year ago.

The company's stock has been on a downward trajectory for five years, as highlighted by The Motley Fool. This is attributed to management missteps and a lack of product innovation. Nike's stock has a 52-week range between $41.35 and $80.17 and a current market capitalization of approximately $62.65 billion.