Wix (NASDAQ: WIX) Stock Analysis: Benchmark Lowers Price Target Amid Lawsuit Concerns

Font: Financial Modeling Prep  • Jul 29, 2026

• Benchmark maintained a "Buy" rating for Wix (NASDAQ: WIX) but reduced its price target from $115 to $85.
• The company is embroiled in a securities class action lawsuit alleging overstated AI product competitiveness.
• Wix experienced a 27% share price drop following a 46% increase in operating expenses.

Wix is a leading company that provides a popular cloud-based platform for creating websites. This innovative website builder allows users to easily build and manage their online presence without needing advanced technical skills. The company operates in a competitive market, facing pressure from other website builders and the growing importance of artificial intelligence (AI) features.

On July 29, 2026, the analyst firm Benchmark confirmed its "Buy" rating for Wix. A "Buy" rating suggests that the analyst believes the stock is a good investment at its current price. This positive outlook comes at a time when the company is facing significant challenges, including legal issues.

Despite the "Buy" rating, Benchmark lowered its price target for Wix to $85 from $115. A price target is an analyst's estimate of a stock's future value. This reduction reflects market concerns, even as the stock was trading at $58.55 when the rating was published.

These concerns are linked to a securities class action lawsuit against Wix. A class action lawsuit allows a large group of investors who suffered losses to sue a company together. The lawsuit alleges the company overstated the competitiveness of its AI products, leading to investor losses.

The legal action follows a 27% drop in Wix's share price in mid-May. This decline happened after the company reported an unexpected 46% year-over-year increase in operating expenses. During the period in question, from February 2025 to May 2026, the stock price fell by over $125 per share.