The Trade Desk Inc. (NASDAQ: TTD) Faces Downgrade Amidst Q2 Earnings Miss and Revenue Challenges

Font: Financial Modeling Prep  • Aug 07, 2026

• Analyst Downgrade: Truist Financial (NYSE: TFC) recently downgraded The Trade Desk Inc. (NASDAQ: TTD) from a "Buy" to a "Hold" rating, setting a price target of $16.00.
• Financial Misses: The Trade Desk reported Q2 earnings of $0.34 per share, missing the analyst consensus estimate of $0.40 by 15%, and revenue of over $715 million, falling short of the expected over $751 million.
• Growth Challenges: Despite strong customer retention exceeding 95%, disappointing future guidance suggests ongoing growth challenges for the ad-tech firm.

The Trade Desk Inc. (NASDAQ: TTD) is a technology company that provides a platform for ad buyers. Analyst Youssef Squali of Truist Financial (NYSE: TFC) recently set a price target of $16.00 for The Trade Desk. This action, as reported by StreetInsider, included a downgrade of the company's stock from a buy recommendation to a "Hold" rating.

The downgrade reflects The Trade Desk's recent second-quarter performance. The Trade Desk posted quarterly earnings of $0.34 per share. As highlighted by Benzinga, this result missed the analyst consensus estimate of $0.40 by 15%. Earnings per share (EPS) is a company's profit divided by its number of common shares, indicating profitability.

This performance also shows a decline from the previous year. In the same quarter a year ago, The Trade Desk earned $0.41 per share. The recent earnings of $0.34 per share fell short of the Zacks Consensus Estimate of $0.41, as reported by Zacks Investment Research, showing a negative trend in profitability.

The company also missed on revenue, which is the total money generated from sales. Revenue for the quarter was over $715 million, below the expected over $751 million. As noted by MarketWatch, this miss was paired with disappointing future guidance, suggesting ongoing growth challenges for the ad-tech firm.

Despite these financial misses, the company's customer retention remained strong, exceeding 95% during the second quarter. At the time of the analyst report, The Trade Desk's stock price was $17.67. The company has a market capitalization, or total value, of approximately $8.31 billion.