Goldman Sachs Raises Price Target for Snap Inc. (NYSE: SNAP) Amid Strong Performance and AI Focus

Font: Financial Modeling Prep  • Aug 04, 2026

• Goldman Sachs has increased its price target for Snap Inc. (NYSE: SNAP) to $6.50, suggesting a potential upside of 28.71%.
• The social media stock reported robust second-quarter revenue of $1.60 billion, exceeding analyst expectations, and a narrower loss of $0.10 per share.
• Snap Inc. demonstrated strong user engagement with a 5% increase in Global Daily Active Users (DAUs) and provided an optimistic revenue forecast for the third quarter.

On August 4, 2026, Goldman Sachs analyst Eric Sheridan raised the price target for Snap Inc. to $6.50. At the time, Snap Inc.'s stock price was $5.05. This new target suggests a potential upside of about 28.71%, reflecting renewed confidence in the social media company's future performance and investment outlook.

Snap Inc. operates in the competitive digital advertising market. The company focuses on enhancing its platform with advanced artificial intelligence tools. These AI-powered tools are designed to improve automated bidding, budgeting, and audience targeting for advertisers, aiming to make its ad products more effective and attractive to businesses.

This optimism follows a strong second-quarter report where Snap Inc.'s stock surged over 7% in extended trading. The company reported revenue of $1.60 billion, surpassing the analyst consensus of $1.54 billion. It also posted a smaller-than-expected quarterly loss of $0.10 per share, beating estimates of a $0.12 loss, highlighting strong revenue growth and improved quarterly earnings.

The strong results were driven by higher advertising spending during the FIFA World Cup, as highlighted by Invezz. CEO Evan Spiegel noted improved momentum with large advertisers in North America. This indicates that the company's efforts to refine its advertising products and sales strategies are showing positive results.

Snap Inc. also showed significant user base growth, with Global Daily Active Users (DAUs) increasing by 5%, or 23 million. Looking ahead, the company provided a strong revenue forecast for the third quarter of $1.70 billion to $1.74 billion, which is above what analysts were expecting, signaling a positive investment outlook.