Wix.com (NASDAQ:WIX) Stock Analysis: Benchmark's Bullish Outlook Amidst Legal Challenges

Font: Financial Modeling Prep  • Aug 26, 2026

• Leading analyst firm Benchmark reiterated a "Buy" rating for Wix.com (NASDAQ:WIX), raising its price target to $110, indicating a potential 27% upside for the website builder's stock.
• The company, a prominent cloud-based platform, currently holds a market capitalization of approximately $4.51 billion, with its stock trading at $86.06 per share.
• Despite the positive analyst outlook, Wix faces a securities class-action lawsuit alleging misleading statements about its artificial intelligence (AI) products and an unexpected 46% increase in operating expenses.

Wix.com (NASDAQ:WIX) is a company that provides a popular cloud-based platform for creating websites. It allows users to build and manage their digital presence. The company currently has a market capitalization of approximately $4.51 billion, with its stock trading at $86.06 per share.

On August 26, 2026, the analyst firm Benchmark showed renewed confidence in Wix. The firm reiterated its "Buy" rating for the company's stock, signaling that it believes the stock is a promising investment opportunity at its current price.

Benchmark also increased its price target for Wix, raising it to $110 from the previous target of $90. This new target suggests a potential upside of over 27% from the stock's price of $86.06 at the time of the update.

This positive analyst view comes as Wix faces a securities class-action lawsuit. The legal action follows a 27% drop in its share price in mid-May, which occurred after the company reported an unexpected 46% year-over-year increase in operating expenses for its first quarter.

The lawsuit, investigated by firms like Hagens Berman, alleges that Wix made misleading statements about its artificial intelligence (AI) products. It claims the company overstated the competitiveness of its offerings and did not properly disclose issues like undisclosed product gaps and the loss of key developer customers.